Larry is a partner in Breakthrough Marketing Technology, a business and strategic marketing firm serving clients looking to innovate and grow. Larry will be discussing Managing Small Businesses Through Disruptions. Larry’s firm works across business sectors to generate data-based insights to improve customer connections. Prior to Breakthrough Larry was SVP Group Account Director at Carol H Williams advertising where managed the company’s East Coast operations and staff, working with the global agency McCann World Group. He is also Founder and Managing Partner of The Glover Group, a Communications Consulting firm whose focus is building integrated communications platforms for client trying to reach the US Total Market consumer. As part of their core competencies The Glover Group has led successful energy initiatives and have developed programs for corporate clients, Governmental agencies, Sports and Entertainment, and Not For Profits. Larry has worked as a CPG marketing executive and as a Senior Advertising Executive. His corporate experiences include the Procter & Gamble Company, The Coca-Cola Company and The Sara Lee Corporation as well as senior management positions at leading national advertising agencies. He is a SME on multicultural marketing working across multiple business categories, including Consumer Package Goods, Energy, Financial Services, Not For Profits, Healthcare, Behavioral Change, and Government regulated industries. Larry’s has distinguished himself as a strategic thinker and among his strengths are project management, communications and business development.